It started with Daddy Pig.
I read to my child every night, the way you do. And somewhere around the fortieth book, I noticed something I couldn't unsee: the father was always the one who got it wrong. Clumsy, lazy, a little ridiculous — the joke of the family. Book after book, the same quiet lesson.
So I asked myself an honest question. Did I actually agree with that picture of a father? Or had I simply absorbed it, page by page, and handed it to my child without noticing? Once you see it in one book, you see it everywhere — who apologises, who decides, who is allowed to be afraid, what a family is even supposed to look like.
I didn't want to ban those books. I wanted the choice back. Éveil is the result: picture books written around what your family actually believes — so the thousands of small lessons hidden in a bedtime story are yours, not a stranger's.
— Ionut, founder